names analysis and testing

Name analysis

Do you have ideas for a name? NYMEO can evaluate them. The analysis, carried out by a specialist, appraises the commercial characteristics, evocative charge and structure of each possible name, thoroughly investigating each submission’s effectiveness and qualitative potential. With our help, the definitive choice can then be made according to the objective criteria provided.

Some references: COLEMAN CAMPINGAZ / CASINO / GRC EMIN / HAKO / MERCK / MERIAL / MICHELIN / OPH DU PUY DE DOME / REGION RHONE-ALPES / REGION BRETAGNE / TECUMSEH EUROPE / VISUALIS

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Name testing

A name finds its full expression upon contact with the public. To ensure a name it is favorably received, and its values successfully communicated, NYMEO can test one or more candidate names for you. A study carried out on the project’s definitive and potential targets enables you to come to a decision based on the public’s reactions through the use of preliminary tests, in addition to image or brand awareness surveys.

Some references: AST Promotion / AUGUST STORCK / BOISSET Distribution / CLAIR LOGIS d’Aquitaine / CONSEIL GENERAL DE L’ISERE / EUROTHERMES / HABITAT 35 / MACWAY / MICHELIN / OPH DE L’AIN / QUINZE SERGE BLANCO / REGION BRETAGNE / SALINS / SANOFI PASTEUR / SCHNEIDER ELECTRIC / SEPEL EUREXPO / THERAMEX