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Creating a trade name is an important act on which the success of the product or service depends, as a good name most certainly accelerates success and is also an asset to the company, which takes advantage of it every day thereafter.


Creating a name means composing an original identity with sounds, as a name is above all an association of voicings which subsequently opens up and leads to a meaning, providing an acoustic image. A sound is the primordial vibration directly linked to the person, in which emotions, feelings, images resonate.

Creating a name also means opening up a new horizon, and discovering a new land.

For the NYMEO team, every new project is a chance to explore an unknown world, to make rare voicings understood, to invent the beginning of a new story, and to fashion a name that doesn’t exist outside itself, a unique name, a key name that will open up virgin territory.